It’s been sun, sun, sun over here in Blighty the last couple of days, THAT IS, until today when the rain stopped any plans to venture outside and walk off that lingering Bank Holiday hangover.
This evening’s ‘The Brand…’ feature focuses on a “socially motivated lifestyle brand that empowers communities worldwide”…
“In 2004, brothers Raan and Shea Parton founded Apolis with a simple idea that business can create social change.” This is really solid stuff people and you should definitely pop over to read about their philosophy HERE.
We have got the pleasure of having, Communications Manager and Lead Retail Stylist, Spencer in the 10@10 hot-seat tonight to chat about audience interaction, brand ethics, politics and chore jackets…among other things! It’s a cracking read so I’ll hand the mic over to Mr. James.
MEET THE BRAND BEHIND THE MENSWEAR
NAME: Spencer James
POSITION: Communications Manager and Lead Retail Stylist
LOCATION: Los Angeles, CA
SIZE OF TEAM: 15+
SPECIALITY/COMPANY FOCUS: Apolis (uh–paul–is) means “global citizen.” We are a socially motivated lifestyle brand that empowers communities worldwide.
1. Straight forward, please tell us, how did your company Apolis start out? (For people that don’t already know)
In 2004, brothers Raan and Shea Parton founded Apolis with a simple idea that business can create social change. Their travels abroad immersed them in personal stories of struggle and survival and inspired them to create a business model that bridges commerce and economic development. Along with their commitment to global advocacy, they also understand the importance of sourcing and manufacturing locally. Whether it means partnering with manufacturers in Uganda, Peru, Bangladesh, or around the corner in Los Angeles, the Partons have used their model of “advocacy through industry” to empower people to determine their own future.
2. Tell us. What does a day in the life of yourself look like? What’s your daily work routine?
I am currently working out of our new New York location the Apolis: Community Centre, so a typical start to my day is trying to find a space with as little noise as possible.
3. What are your top 3 bestselling items? And why do you think this is?
Chore Jackets, Market Bags, and T-Shirts. I think people just really love the story behind each of these products, and are able to see and feel the value behind each item. Our market bags in particular have such a great back story – we partnered with Mom’s in Bangladesh.
4. What’s your personal favourite garment when it comes to the items you manufacture?
Our T-shirts, you will not find a t-shirt as comfortable and affordable as an Apolis Tee.
5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?
I think it’s great, it originally presented a challenge to larger brands, bloggers and voices who thought they were invincible in their space. Instagram is a great opportunity for brands to interact with their audience is find thought leaders to help spread the word about their own company. As long as the relationship is mutually beneficial, I’m all for it.
6. Has it made an impact on your business at all, do you think?
We look at Instagram as a great opportunity to spread our products and their stories to a larger audience, so it has had nothing but a positive impact for us.
7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?
To be honest, I generally tend to stay off IG, and don’t really like to check in t see what other brands are up to. Every company is so vastly different, it’s hard to cultivate your own voice in the space if you are constantly looking at others to draw inspiration from.
8. A quick one about you. Other than the business, what passions do you have in life? What flicks your switch and helps you relax?
A personal passion of mine is politics, I’ve been working on a political podcast with some friends for a few years now, it has been a blast. Always love watching a great basketball/football game to help me relax and zone out for a bit as well.
9. What do you consider to be the best thing about your business and why?
I believe what we stand for as a brand, and really trying to change the way people do business is the best part of our company. It’s a model that’s hard to replicate and one that I see as beneficial for the larger economy.
10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) only with you. And 1 choice of drink.
What would they be? And Why?
Drink – Coffee – need to stay energized at all times
Outfit – Apolis chore jacket (because of the pockets), Apolis T-Shirt (They are super comfy), Apolis Lightweight Trek Socks (these bad boys are sturdy as heck) & Levi’s Denim (If I am going to be stranded, I might as well look good)
Spencer, really appreciate your time on this and it’s a great philosophy you’re spreading over there @apolis. A top read and one that I think will resonate with a lot of our readers?
Thanks again for your time and hopefully stay in touch buddy.
Moving onto Thursday which is (duh duh duhhh) our first birthday doing the 10@10 so…@clobbercalm will be answering the 10@10, to a degree. We’re not sure what this will entail ourselves yet but we’ll be in a celebratory mood so I’m sure it will be worth the read, even if just for a chuckle. Hope to see you all there!
Also, on Sunday we will be bringing a new feature to you all. With the working title ‘Ruedi’s Top 10 Fades’ you can probably guess that it’s going to include @swissjeansfreak + badass vintage fades. If that’s not a recipe for a sweet combination then we don’t know what is??
Have a top week folks! Stay close.