BRAND SPOTLIGHT: INDIGOFERA

Okay, so I've mentioned the Indigofera Stockholm bases denim lads a few times this week but that's because I'm buzzing about the fact they have finally become part of the #clobbercalmfam. We all know I'm drawn to all things Americana, and the Stockholm lot marry this and the simplicity of Scandinavian design perfectly. Their clobber is bang-on and I love their ethos. Here's a few lines from the lads themselves...

"Inspired by good times, the aesthetics & attention to quality of the 50s-60s and respect for long lasting design ethics, we at Indigofera Prima Jeans are driven to bring you enduring pieces that look good, become even better with wear and simply just work for everyday living.

Indigofera products are made to be worn—no matter if you’re a carpenter, an office worker, biker on the run, a cowboy on the prairie, just a regular guy or all of those and more. Indigofera garments age gracefully with you and get even better with the wear. Our fits are heritage inspired and tailored to fit the modern way. Functional clothing for all times."

Poetry in motion. Check out the Indigofera products we currently stock in-store and online.