Hello people.

We are back again with another @clobbercalm ‘The Denim Map’ feature. If you have not heard about the 'Denim Map' yet then your discovering a gem. It is a map that, no matter where your travels takes you, will mean that you’re always able to find the local store stocking badass denim/boots/leather and anything else that’s cool!

Now it’s obvious we can’t do this alone and, also, that would be a little tedious and boring so instead we invite YOU guys to help us build the map! Your words! Your thoughts! Your local store! This project is about #teamdenimworldwide. We've got a Munich store for you all today and it's a good'n...

...as @clobbercalm.amanda pins @statement_store to The Denim Map.

FYI, image alt text is required


NAME: Statement Store aka @statement_store
LOCATION: Munich, Germany
WEBSITE: www.Statement-Store.com 

1. How did the store come to life? What’s the history?

It is really hard to say, it was coincidence, everything developed by chance and my business partner is the the owner of the Red Wing shoe store, I used to work there, for him. He had his roots in the denim industry he used to work for G-Star, in Berlin, he is like THE denim maker and I used to work for them when they split it apart I was kind of like the general manager for the Red Wing Stores in Germany. The landlord called and asked if we were interested in this space. Since we both had the roots then we were like ok lets do it, that is pretty much it. The both of us have been bored, when you look at denim shops in Germany they are mostly motorcycle related not much style related. We wanted to keep it open for everyone so at least we wanted to have one fit of jeans for everyone who comes in the store, no matter how big, tall, small he or his wallet is. The same goes for tops, we love it that most of the people that come to the store find one item that they love, wether it a tshirt or jeans or a magazine, so far everyone that comes in to the store, comes back.

FYI, image alt text is required

2. What are your top 3 bestselling items in the store? And why do you think this is?

When it comes to jeans our top selling might be Edwin and Lee 101. We sold quite a lot in the past seasons. Edwin is famous in Germany because it was a big distributor in the 80's and 90's and Edwin rings a bell to most people, the same goes for Lee as one of the iconic American brands and it is such a nice possibly to get people started, as we are talking about high quality jeans that are in a price range below 200. People can see if they like it or not.

On the other hand what is really big in Germany at the moment is Ironheart, the super heavy denims and what is kind of weird is everyday guys come in and ask for Ironheart and they have never had selvedge denim before. We are like, OK. but do you know what you are talking about and that is amazing is when it comes to expert denim at least price wise, the denim is really nice and soft but to pay 300 for a first proper pair of jeans, its a lot of money, you should really be sure that you like the fit and that might be a problem aswell.

Selling online can be a problem as people buy denim and most of them will not be familiar with the sizing, usually buy something because they want it so bad, but then find the fit is wrong and then don't wear it and then they are not happy and don't buy the second pair.

FYI, image alt text is required

3. What’s the bestselling brand overall?

Edwin but no particular item.

4. In your personal opinion what’s the best 3 pieces that you offer? Your favourites?

1. Indigofera Clint Gunpowder Jean, the fabric is amazing, it smells like matches, they use gunpowder to give denim the same qualities as indigo dyed fabric.

2. Duck Canvas, its the best fabric I've come across it's super textured is basically a 1920's jacket.

3. RRL black indigo tshirt

FYI, image alt text is required

5. What the best thing about working at ?

The daily fun with the customers really. Making people happy when they buy a pair of jeans, even the guy that just come in and bought a pair, he comes only once a year and only buys his jeans from here. He lives 700km up north, stories like that make it.

FYI, image alt text is required

FYI, image alt text is required


NAME: Amanda Barnes aka @clobbercalm.amanda

FYI, image alt text is required

1. How does the store feel when you first walk in? What springs to mind?

Walking in you know you have enter a denim lovers heaven with the rail of heavy duty, premium class raw jeans to the left and beautifully complimenting heritage and indigo products adorning the rest of the store. It is a very welcoming space and the motto 'Before denim there was nothing” in bold letter in the giant vintage cinema style light box, I felt at home. There is definitely a heritage vibe but it is not dominated by an era or a theme so a Japanese embroidered jacket maybe displayed on the wall alongside american vintage inspired workwear creating an environment for all types of denim enthusiasts. Further on into the store a sewing machine can be seen for alterations and an area for trying on the array of fits. There is a warm welcome from the guys in the store, nothing pushy just on hand to explain any of their products and offer any assistance. 

2. Where does the shop’s product originate from?

There is a range of USA and Japanese with brands such as Iron heart, Samurai Jeans, Momotara jeans, Sugar Cane and co, Edwin, Lee 101, Indigofera and Japan Blue to name a few.

3. Describe the customer service?

This was amazing, Josh and his assistant have vast knowledge and passion for their product and also denim in general. They were lovely guys and very helpful. There was no hard sell just good conversation. They understand that buying raw denim is a challenging and personal purchase and are on hand to offer the background of the garment and what maybe right for you. They also go above and beyond offering tips on local places to visit in Munich which was amazing as we were only visiting for a short while and tips from someone local was really useful.

4. What’s the product selection like?

There is something for every denim head wether its the yearly pair of dry denim iron hearts or a naturally dyed scarf by indigo people, there is great a variety of items. With checks shirts, bags, socks, bandanas, jackets, shirts…all carefully selected and all being well made and from reputable brands I was spoilt for choice. There is also a large stock selection of jean fits and sizes to be able to try on in store which was a great advantage for finding a good fit in raw. 

FYI, image alt text is required

5. How are the prices?

This is a luxury denim store so the items are premium and the prices reflect this. They are high quality investment pieces that will last the test of time and they each have a story about the craftsmanship and material that has gone into making them. Taking this into account and the excellent in store service you can see why this is at the higher price range.

Final notes ...

This store is well worth a visit, meeting Josh was amazing as we learnt so much about his denim product and the city and he’s a really nice guy and was great to chat to him and share a German Schnapps. The product is outstanding, there was so much I wanted to purchase so saving up for next visit. Loved the way the store was layed out and curated, everything was visible and well presented. You can check out their instagram to see new products stocked and top styling inspo. With the partner Redwing store next door it is a perfect location and easy to get to.

FYI, image alt text is required

If any of you fellow blue bloods, like Will, have a store either close or far that you are enamoured with then feel free to give us a shout. Now that this first feature is out there we want to keep pinning to ‘The Denim Map’, either with a feature like this one or just by adding to the Denim Map page that will be set up in the next couple of days. Hit us up in the comments, through our Contact page or via our various Instagram accounts and stay close peeps.

Cal @clobbercalm.cal.