Well, good evening...

D'Arcy here again with another Clobber Calm 10@10 Brand Behind the Menswear, tonights brand being @eatdust. It is defiantly one of my fave brands in the Supply Co and so excited to be getting the female range @girlsofdust in soon, I live in my navy worker jacket and them white denim coveralls are perfection.

It is a Bank Holiday so of course I'm sat reading/writing this with a @thwaitesbrewery Wainwright ale in hand while I listen to Rob and Keith chat about Eat Dust and answer the @clobbercalm 10@10. 

FYI, image alt text is required


NAME: Rob & Keith AKA 673 N.V. @eatdust
LOCATION: Antwerp, Belgium
SIZE OF TEAM: 3, Keith, Lesley & myself
SPECIALITY/COMPANY FOCUS: Making quality garments that are timeless

1.  Straight forward, Please tell us. How did Eat Dust start out?

A friend of us both introduced us when we where both working for VF about 13 years ago. We started hanging out and found out we had a lot of the same interests in our childhood. We where both into skateboarding and where into motorcycles and we both worked for big jeans brands. After I got fired from Eastpak after 7 years we decided to start our own denim company.

It started off with a denim fabric we found and both really liked, came up with the name and drew our signature back pocket stitch on a back of beer coaster in a bar and not long after got samples made here in Belgium, and that’s how it all begun.

2. Tell us. What does an day in the life of yourself look like? What’s your daily work routine?

There is not a real daily routine for me. I (Rob) travel quit a bit. But when I’m home I get up take a shower and have my breakfast and walk downstairs true our showroom and then garden to our office as it is behind my house. Usually it’s answering email and follow up on stuff.

Since June off last year I’m full time in the company and take care of the sales side of things, so when the trade show season comes I’m making appointments for the upcoming shows and I normally also do all travel arrangements, flights Airbnb's etc. out of these seasons I’m on the road a lot visiting existing and potential customers all over Europe.

I’m also working on the designs with Keith but most of the times that happens when we travel together as we are not behind our desks all day and have the time to talk about what we are going to do for the next season. There are a whole lot off things we all do as there is only 3 off us, but I won’t bore you with that ;)

Keith: Daily Routine mostly consist of being at the office between 9 and 10 Am. In the office my time is mostly taken up by answering mail and trying to solve problems. Daily something goes wrong that’s need solving. For ordering fabrics for production and collection , accessories making sure that production and collections arrive on time. I can write books about shit that has gone wrong.

As Rob said the actual design of the collection happens when we are travelling, them once we get back I draw all the styles out and brief them to our factories, look for fabrics or work with Mills to develop fabrics. I try to travel to Portugal once a month to visit our factories to check up on productions and visit mills or potential new suppliers. And every 6 month we are on the traveling trade show circus for about a month. As Rob pointed out there is so much stuff to take care of when you are only 3 persons.

3. What are your top 3 bestselling items? And why do you think this is?

Aside from our denim items I (Rob) would say

1) Frostbite – because it’s a versatile jacket that you can wear as a jacket or a liner.

2) Club T- Nice heavy 285 gram slub long sleeve T. – Because off it’s quality and we change colour on them every season, but the all off white is still my favourite.

3) Probably our Skull T, as it is a classic

4. What’s your personal favourite when it comes to the items you manufacture?

Rob: Easy our 63 Boot Cut Jeans in Black & White

Keith: I still think our 673 jackets is my favourite one, in every option we brought it, it can still look like an entirely different piece.

5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?

Rob: It can be nice as it get’s the brand more known for sure.

Keith: For me it’s interesting to see how other people perceive the collection. We have always kind of designed our collection with the idea to make a silhouette. So it’s nice to see how other people combine pieces.

6. Has it made an impact on your business at all do you think?

I’m sure it does although it’s hard to measure.

Keith : It probably has but as Rob said it’s hard to measure.

7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?

Rob: I’m mostly checking posts of my friends. What brands are you fond of on there? Sorry don’t have one. What menswear feeds to you like to peruse? Our friend’s Wouter insta called Long John @longjohn_denimblog

Keith: Same as Rob, friends feeds and from our retailers. I look at what Patagonia @patagonia is doing but more on their commitment to certain causes which is very inspiring, I look at a lot of art feeds and music feeds.

8. A quick one about you. Other than the business what passions do you have in life? What flicks your switch and helps you relax?

Rob: I like driving the bike that relaxes me for sure and I like vintage furniture so I like to check out vintage furniture stores and flea markets if I can. I also like going to concerts. A good massage is also something I really enjoy. And having a beer my friends ;)

Keith : Riding the bike sure is one of them, going to concerts and discovering new bands has always been a passion. I like to go to art show and discover work by new artists. And as we travel quit a bit I can really enjoy being home listing to records and going true books.

9. What do you consider to be the best thing about your business and why?

Rob: Being your own boss and making clothes we like to wear and deciding what goes into a collection. Traveling and meeting people all over the world.

Keith : Same as Rob, and over the years we have crossed paths with so many interesting people, some of which are artists that inspired us that have become friends or collaborators.

10. And last but not least...you’re going to be stranded on a desert island and you can take 1 outfit (4 items) with you and 1 choice of drink. What would they be and Why?

Rob: 1) 63 Boot Cut Jean – because it’s my favourite jean 2) CLUB T – Keep you warm and I like it 3) Frostbite Jacket – Most comfortable and warm liner/Jacket 4) Redwing Peco’s boots- my favourite

Keith: hopefully it’s a warm and sunny island, but I guess one of our T-shirts, a frostbite, our service chino and a pair of Red Wings. And as a drink an Arnold Palmer.

Thank you very much for answering the 10@10 guys, nice to hear from more then one of the team. If you don't already make sure you go follow @eatdust you can check out some of their great clobber here in the Eat Dust Brand section. 

D'Arcy @clobbercalm.darcy