Well, good evening...
Weekend's over and we are back to the grind, but it's all good as tonight we have the pleasure of having Grifter Company as our 'Brand Behind the Menswear' feature. I love seeing brands I love pop up on the 10@10 and Grifter is one of them, been thinking I need a new pair of riding gloves...
MEET THE BRAND BEHIND THE MENSWEAR
NAME: Asher Driggers AKA @griftercompanyusa
BRAND NAME: Grifter Company
POSITION: Owner / Creative Director
LOCATION: Charleston SC Production: Upsate NY
SIZE OF TEAM: 8
SPECIALITY/COMPANY FOCUS: American made Motorcycle/Casual Gloves and other clothing.
1. Straight forward, Please tell us. How did Grifter Company Start out?
Unsatisfied by the mass-produced quality of the gloves on the market and bored of the tired styles, we set out to make gloves that represent who we are when we ride, while simultaneously respecting those individuals who made them. We couldn’t reconcile good workmanship with a fresh look from other brands so we considered making our own. And this led us to Gloversville, New York.
Gloversville is a once storied industrial town, at the turn of the century known as the glove manufacturing capital of the world. The framework of this community was defined by its industry for decades, just like so many mill towns across the United States. But as time passed, the market demanded its goods fast and cheap, factories closed and jobs moved overseas. When the prices dropped, so did the quality, to say nothing of the authenticity of the goods we hungrily consumed.
But this compromise we’ve experienced in American manufacturing is by no means permanent. The old ways of making quality leather goods are still a part of Gloversville, and there we’ve partnered with a glove maker who is bringing our vision to life. The high quality leathers we value are still tanned nearby, so close we hand select them from the tannery weekly. And, most critically, the glove makers themselves are still there. Every set of gloves we sell was hand-sewn by a skilled American.
And it’s not just how our gloves are made that’s important, Grifter Company aims to change the moto wear game by celebrating the individual rider, man or woman, and creating distinctive styles that reflect the forward-thinking minds defining today’s scene. Moto culture doesn’t have to be limited to black leathers and a soft-tail bagger (though if that’s what you’re into - fine by us), and we’ve noticed female riders haven’t been given much to work with for gloves. We’re motivated by the new wave of moto culture and evolving look of today’s riders.
2. Tell us. What does an day in the life of yourself look like? What’s your daily work routine?
No such thing as an average day for a small business owner. My day could consist of Branding and waxing gloves, Designing new product, order fulfillment, customer service, Inventory, to dealing with contractors for our new flagship store. Never a boring day.
3. What are your top 3 bestselling items? And why do you think this is?
Our top seller is the Scoundrel. This was our first glove and I think people dig that it starts a bit weathered and will only get better with age.
Two would be the Onyx Ranger which is a wool lined Selvedge denim glove. This glove got exposure through a popular menswear blog that put it on a pretty large trajectory.
Three would be the Classics. These are a blend between a driver and Moto glove, the top deer is thin like a driver glove, but the palm is a thick Bison for more durability.
4. What’s your personal favourite when it comes to the items you manufacture?
My favorite is the Ranger. Simply because no one had blended a Selvedge Denim fabric with a Bison glove before. I am pretty proud of that concept. These also break in like a pair of
5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?
We love IG, it has been a great platform for us. We were fortunate to get in early and build a good size following. IG has recently gone through transition that makes it much tougher to reach a new audience, which is why we are always looking for the next best thing to expand our reach as a brand. We have focused more on making brand connections, building our mailing list, and searching for new media apps.
6. Has it made an impact on your business at all do you think?
100% Grifter would not be even close to what it is if it weren't for IG. Just the relationships we have built with photographers alone is worth it. We are very fortunate that talented folks out there like taking pictures of our gloves for Social media. Our brand image has developed through the eyes of photographers all over the world through IG. A majority of our content is developed trough these relationships. We are very fortunate in that respect.
7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?
@silodrome has great features specializing in vintage cars, motos and gear
@hamid_holloman is one of my favorite designers out of Philly, he does amazing up cycled clothing
@eatdust and @neighborhood_official two of my favorite clothing brands
@dicemagazine @cyclezombies @hwy_la for chopper stuff
@clutchmagazainejapan is always good.
8. A quick one about you. Other than the business what passions do you have in life? What flicks your switch and helps you relax?
Business makes me the happiest, but I also enjoy:
Classics cars (working on my 72 El Camino at the moment)
Motorcycles, of course
As far as relaxing that would be a nice bourbon.
9. What do you consider to be the best thing about your business and why?
This is my first venture into starting a developing a business. So I’m not sure what the best thing about it is. A few things though would be:
We have created some American jobs for individuals that need work.
The company gives me a sense of fulfillment. When you do the corporate grind you don't get that since of pride in your work the way you do when you risk everything to start out on your own business.
10. And last but not least...you’re going to be stranded on a desert island and you can take 1 outfit (4 items) with you and 1 choice of drink. What would they be and Why?
Eat Dust 673 Jeans: Favorite Jeans.
Our Dehen 1920 Collab Moto sweater: You can’t beat a good wool sweater in the wilderness.
Converse Chuck Taylors: Pretty much all I wear aside from boots.
Bella Canvas made in USA Jersey Tee: Comfort and quality.
Drink: Bourbon: Eagle Rare
With you 100% on the choice of bourbon. I've been eyeing up the Ox Blood Scoundrels for way to long now, it's about time I got them for on the Triumph. Thank you very much for your time and answering the 10@10, if you don't already make sure you go follow @griftercompanyusa.