Hello people.

How the devil is everybody? All set for the weekend I hope...

...I know I am, but one thing that will guide me in nicely is a '...Men...' 10@10 and tonight is THE night, for such pleasure as we have the pleasure of hosting Lucas aka @lucaszfitz in the hot-seat!

Lucas is one top dude with tiny hands, apparently?! Based in Massachusetts, this Beantown boy is normally seen in head-to-toe swag courtesy of Red Wing, Naked & Famous and Tellason plus may more. He's a proper bloke, who loves his clobber so we had to get him on here...

...so sit back, relax, crack open a cold one and enjoy the thoughts of Lucas as @lucaszfitz answers the clobbercalm 10@10.

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NAME: Lucas Fitzpatrick aka @lucaszfitz
AGE: 24
LOCATION: Amherst, Massachusetts
OCCUPATION: Fishmonger, Retail Manager

1. So Why Instagram?

I started playing around on Instagram in 2012, but without any real driving thought behind it until two years ago or so. It’s always about documenting my experiences that I wanted to keep track of (milestones, events, travels) and displaying them in a manner that I thought my friends might want to see. Turned into a cool little hobby to not take too seriously.

2. Why Denim, Boots, Workwear, Ruggedness?

I think I’ve always dressed for practicality over fashion - I get really dirty at work, I handle a lot of fish and usually come home covered in scales and guts. I keep my work attire to thrift store junk jeans and hoodies. I don’t really look all that different in my free time, but try to keep that wardrobe to a minimal collection of well-made, American-made, and vintage pieces.

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3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating?

It’s cool, and to chime in with others before me, the community is the best part. Seems lately that the community as a whole is frustrated with the role that Instagram has played in limiting what you see and with “the algorithm”. I’m over the bull, but for sure still sticking around.

4. Top 3 brands to shop and why?

I’m gonna spin this one a little, if that’s cool. It’s too hard to pick three stand-alone favorites. Here are three brands that I feel I have gotten to know semi-personally, believe in the story they are telling, and want to shout it out into the internet.

Smith’s Leather Balm. I think Shane and Mandy Smith have some of the best branding in the game right now and maybe the best feed on IG. Shane and I have shot messages back and forth for a while about his start-up adventure and raising a brand with New England values. It’s so cool to see retailers popping up with their product one by one. I’d day keep them on your radar, but lately it’s been pretty hard to miss them.

Denim and Spirits. I met Eric and Sarah, the team behind D&S, when I was in Nashville this past fall. Their workspace is the living room of Sarah’s apartment. Eric was the pitmaster at the best barbecue place I hit in the city. Classic Western cuts, flannels, and they fill in some of the void of affordable, well-made graphic tees. Cool people, cool stuff.

This is a recent one. Barrel Brands. I think the beard oil market is super saturated. Hard to tell what’s good and what makes a product of good quality. Watch Jeremy’s video for his story of how Barrel came to be a why their stuff is the best.. I’ve tried just about all the expressions at this point - Madagascar and Vanilla are big winners in my house, but they’re all awesome. Makes me lustful for a big, bad beard like I used to have. Might have the make a return.

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5. Where’s your favourite place to shop these brands?

Western Massachusetts is a bit of dry spot, so I stick mostly to online and markets like Grailed and eBay. For vintage, Portland, Maine has a great strip of dope consignment shops. A friend recently turned me on to The Garment District in Cambridge, MA, two hours West of me. Best flannel selection I’ve ever seen. Definitely will travel.

6. When did you decide to voice and share your love for your threads on social media?

I worked with a menswear start-up in 2017 that really got me into the American-made movement. The process of researching brands and getting to know what was out there basically came from scrolling on Instagram and engaging with everyone that loved the goods. I didn’t know before then that there was a world of fashion that aligned with my values and a community that stood behind it. As I started to take more interest, I started posting for myself.

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7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

Great images are a stretch, I think, but I have found a lot of enjoyment in figuring out what I like and don’t like. I use my iPhone 7+, for now, and am on the fence as to whether or not I want to switch over to some sort of DSLR. I mostly take shots myself on afternoons or days off from work. I like to play around with the New England outdoors in my posts as much as I can, so when I get the chance on weekdays off I try to visit some of my favorite spots in the wild and set up the camera. I have a lot of great shots of myself picking up my phone after it drops off the tripod from a gust of wind. I should make a slideshow.

I’m pretty serious about not wasting my days off from work, so if it’s a weekend day that I’m not working, I usually have something planned with my girlfriend, Samantha - we live in a two-hour radius of a handful of dope New England cities with cool art, beer, stuff to do, and places to just walk around and meet new people. Recently she’s helped me out here and there on those little day trips, picking up the camera and helping in creating the story behind the image.

I think I most enjoy the flatlays, though, and that’s where I feel like I get the best feedback. I taught and worked in theater before moving to the world of fish, and laying out the day’s outfit and accessories always tells a story. Now that I basically use my feed for menswear, I guess this is how I stay true to my original intent of documenting things I want to remember.

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8. What feeds do you like to follow and check in on? Who should we check out?

Like everyone else seems to say, this is a tough one. Even just a year ago, my feed was strictly personal friends and memes. For style and aesthetic in the denim community, I tend to gravitate towards feeds with a good mix of style and personal lifestyle shots. Some of the best in threads and adventures, in my book, include @editorinbeard, @upstateguystyle, @datpielife, and @buffalonickelco. @_martin.anthony.usa_ is doing some cool stuff and has an infectiously positive attitude. And of course, this chapter of my Instagram journey began with a few friends showing me the best of @bothrops1’s Monday videos.  

On a personal level, I always like to shout out @poole413, a home-grown homie from Western Mass and a baller artist who has done most of my tattoos. I’ve been in his chair since he got started and it’s been a blast to watch his progress, give him a follow if you’re into traditional style. And if you’re so inclined, check out Samantha’s art page, @blindmangoart. She does awesome blind contour portraits and we’re putting our heads together to get them up on Etsy in the near future.

9. What tips would you give new starters on Instagram to help them get their feed off the ground and successful?

Man, I don’t know if I’m qualified to answer this. I mean, I’m not. I guess I don’t really have a goal in mind that I’ll consider myself a success upon reaching. I would say just don’t take it all too seriously. I step away from the phone for a week or so at a time every once in a while to keep myself in check. It’s all for fun, be genuine - and (at the risk of sounding redundant here,) tell the story.

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10. And Lucky Last, You’re going to be stranded on a desert island, you can take 1 outfit (4 items) and 1 drink ONLY with you.

I’m not going to go survivalist here, because if I were to go that angle I would go too hard and end up answering completely different questions. I took a certification course a while back for Wilderness First Response (kind of like an EMT-precursor but specifically for wilderness situations) and used to watch a dumpster-load of survival shows - point being, I could fix your broken leg with a stick, some rope, and a Red Wing...but here’s the outfit:

  1. Tellason Elgins, 14.5oz. My go-to.
  2. I have a vintage Wrangler workshirt that I got a while ago that has been through the ringer, rips and oil stains and all. Another go-to.
  3. Classic but true - Red Wing 875s. 
  4. Hoodie from Ebbets Field Flannels. Got mine on sale, broke it in and could sleep in it now.

For a beverage - I’ll teach you all a trick here - when you use one of those giant soda machines where you press the buttons on the screen and it spits whatever flavor you pick - get the peach flavored Mello Yello. Pairs perfectly with a Wendy’s 4 for $4. Thank me later Seriously, tell me that you tried it. That’ll make me happy.

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Thanks for answering the 10@10 Lucas, I'll keep the peach Mello Yello in mind but think we are about 2,800 miles from the nearest Wendy's here in Sheffield, may be a while till I get to one.

If anybody reading fancies taking a shot at the 10@10 then just fire me over an email at callum@clobbercalm.com. AND that's me out, take it easy guys and have a great weekend ✌️

Peace and love 
Cal @clobbercalm.cal