Evening blue bloods.
Evening chieftains and welcome to the Monday evening addition of the 10@10. Our humble project here at clobbercalm that’s designed to give you a peek into the inner workings of your favourite brands.
Now as many of you know, I decided to take the clobbercalm culture to the next level by putting everything I have in the world on the line and open a true specialist RAW denim store here in the steel city of Sheffield. I’ve gone balls deep and stocked brands I know make incredible products and once exposed to th Northern public will become well known here in the UK.
That said, not all of the denim I’ve selected will be totally new to the denim heads of the UK, much like this evening’s 10@10 focus. @nakedandfamousdenim will be a available along with their sister label @unbrandedbrand here at CLOBBERCALM SUPPLY CO. so we had to speak to one of the gaffers across the pond at N&F and nail down a 10@10 sitting which Bahzad Trinos was more than happy to do. Top bloody draw Bahzad!
So now you know, CLOBBERCALM SUPPLY CO. OR CCSC for short (if it catches on) will be stocking both Naked & Famous and The Unbranded Brand both in store and online.
MEET THE BRAND BEHIND THE MENSWEAR
NAME: Bahzad Trinos
BRAND NAME: Naked & Famous Denim
POSITION: Words can’t describe what I do.
ESTABLISHED: Feb 2008
LOCATION: Montreal, Canada
SPECIALITY/COMPANY FOCUS: Denim
1. Straight forward, please tell us, how did your company Nakes & Famous start out? (For people that don’t already know)
Over 70 years ago the grandfather of Brandon Svarc (owner) started a work-wear company here in Montreal. That knowledge and know-how that came with that was been passed from generation to generation. In February 2009 Brandon launched Naked & Famous Denim.
2. Tell us. What does a day in the life of yourself look like? What’s your daily work routine?
This really depends on the time of year, we’re either in booking season where we’re travelling the globe showing off our latest collection. Or we’re in development season where we’re designing the new collection and meeting with our suppliers in Japan.
3. What are your top 3 bestselling items? And why do you think this is?
Our 3 bestselling fabrics are:
Black Power Stretch – Everyone needs a good pair of solid black jeans. These ones are made with an incredible stretch recovery (which is how you judge good stretch denim). That means they hold their shape and won’t wear out easily with constant wash and wear.
Left Hand Twill Selvedge – at 13.75oz this is your classic essential raw selvedge denim. Not too light, not too heavy and just the right shade of indigo. They break in and wear out beautifully with time, and at $145 they are one of the best price points around for a jean of it’s quality.
Elephant Denim – Our heavyweight Elephant Denim series has garnered a cult following. Every fall fans anticipate the latest release. This year we released a 22oz super heavyweight broken twill selvedge denim. Possibly the heaviest weight broken twill denim ever made. These jeans are designed to fade with high contrast exaggerated wear patterns due to the super thick denim. The best part is the price, at $178 it makes them one of the lowest price point options for a denim of this calibre.
4. What’s your personal favourite garment when it comes to the items you manufacture?
This changes all the time. Every season I believe we out do ourselves, so my favourite item seems to change every time I’m asked. This season I’m really into our Vulgar Selvedge denim. We made a jean with all of our favourite swear words woven right into the selvedge edge. This way you can flip up the cuff and flip someone off.
5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?
I think it’s a great way for people to express themselves, and discover new things.
6. Has it made an impact on your business at all, do you think?
Absolutely, I often use Instagram live to talk directly to our fans. 10 years ago it wasn’t possible to gather up a group of your fans and just chat with them. Now I can do that with a push of a button.
7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?
Aside from producing and posting content for our fans, I don’t actually consume a lot of content. I mostly follow our customers, and this helps me stay up to date on what’s going on out there in retail land.
8. A quick one about you. Other than the business, what passions do you have in life? What flicks your switch and helps you relax?
Other than denim the topics that I most get excited for are video games, and pro wrestling. Just like denim, I have a specific passion for Japanese video games, and Japanese pro wrestling. My wife and I even make a yearly trip to watch Japans largest pro wrestling event of the year, Wrestle Kingdom.
9. What do you consider to be the best thing about your business and why?
The value that we offer. Our jeans are made right here in Canada from some of the rarest and most incredible selvedge denim that Japan has to offer. Because of our long history we own a lot of assets that otherwise would drive up the cost of a jean, but don’t actually add any value. For example we own our office building, warehouse and factories we don’t have any rent or middle men making a profit on our products, so we’re able to strip away those costs and offer our jeans at a far better price.
10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) only with you. And 1 choice of drink.
Only 4 pieces huh.. First I’d bring our Reflective denim jacket. Not only will it provide me with protection against the elements, but search and rescue have a better chance of spotting me.
Second I’d bring my current pair of jeans, the Easy Guy Left Hand Twill, they are beat up to perfection and are super comfortable. They are worn loose and baggy, so it’ll keep me cool on hot days.
Third, one of our thick belts, this will hold up my loose jeans, and the super thick leather will be tough enough to work as a tool when necessary.
Finally, my Yuketen Maine Guide boots. Perfect to tuck my jeans into to keep critters out, and the Vibram sole will ensure I can stomp though anything. I think I watch too much survivor man.
Oh and I’d be drinking Arizona Arnold Palmers.
So there you have it peeps. The kings of heavyweight denim have spoken. Really interesting to hear how they manage to keep their price-points and, here at, clobbercalm we are proud to be 1 of Only 2 UK stockists. If you’re local, and enjoyed the feature, feel free to drop by as of November when CLOBBERCALM SUPPLY CO. opens it doors and mull over our Naked & Famous options.
Thanks for your time Bahzad and I’m looking forward to chatting more in the not too distant future.
Ah it’s a busy week, I’ve got builders in the unit getting a new ceiling sorted, “I JUST WANT TO START GETTING SHIT IN THERE BUT I CAN’T” which is frustrating and I’ll also be London bound for the next few days. Going to spend a little time visiting shops and seeing a few faces so if you’re about just drop me a line on firstname.lastname@example.org and maybe we can arrange to meet for a beer or 2? (I’m not usually fussy!)
Have a cracking week folks! It’s always a pleasure.