Officially the hottest May Bank Holiday ever for us in the UK, a bit bloody warm for this redhead. Tonight we have the pleasure of having new brand OKAY DENIM on our 'Brand Behind The Menswear' feature.
MEET THE BRAND BEHIND THE MENSWEAR
NAME: Bryce Pizano aka @heypizano
BRAND NAME: Okay Denim Co.
POSITION: Owner / Maker
LOCATION: Tacoma, Wa
SIZE OF TEAM: One!
SPECIALITY/COMPANY FOCUS: Handmade denim shirting
1. Straight forward, Please tell us. How did The company Okay Denim Start out?
I’ve been sewing and making my own clothes for years now, and at some point decided that my interest in raw denim could translate over to my sewing hobby. I have a real interest in creating women’s garments that are functionally the same as men’s. I enjoy the look, style and fit of men’s shirts, but can rarely find exactly what I need to fit my body. Let alone finding that in a nice weight raw denim! So, I decided to start making some myself. As of right now, I have a single style men’s shirt that I’m making, and a women’s that I working on making just right.
2. Tell us. What does an day in the life of yourself look like? What’s your daily work routine?
Well, I work 50 hours a week at my “day job” so it’s a bit of a mad rush to get myself time to work during my free time. On my weekends, I dedicate at least one full day to sewing and developing products and one day to do chores around the house! I try to work on one project at a time and to leave myself in a spot where, at the end of the day, I can say that I’ve finished something, or made progress at least. I’m very scatter brained, so I need to keep myself headed in one direction, or I’m likely to forget where I was all together!
3. What are your top 3 bestselling items? And why do you think this is?
Women’s shirting is something that is always lacking, no matter the amount of options! The details will be minimal and crisp, something people can wear daily, without feeling like their making too much of a statement. My end goal is to make women’s jeans. Something for ladies that struggle with fit, particularly in the hip/thigh and waist areas.
4. What’s your personal favourite when it comes to the items you manufacture?
I just really like the details that I’m able to include. Doing this on such a small scale means that I’m able to really be picky about the things that get included. I try to include the uniqueness of the denim I use whenever possible.
5. What are your thoughts on the rise of Instagram fashion and the chaps that post their clothing on there to help spread the word of their fave brands?
It’s really great to be able to discover brands you would have never otherwise known about if it weren’t for Instagram. The people who are involved in the denim community in there really care about each other, and really want to raise everyone around them up. Being a one women show start up is a hell of a lot easier because of that. People are so quick to support and get excited over something new.
6. Has it made an impact on your business at all do you think?
I think I have to admit that without Instagram, and the community that goes along with it, there wouldn’t be an Okay Denim Co. The immediate support and interest that I received was a huge push for me. Before I even had decided I was going to go for it, the rumor that I was making custom shirts had spread. It’s crazy how happy people are to be a part of it.
7. Is there any feeds on IG that you particularly like to check-in on regular. What brands are you fond of on there? What menswear feeds to you like to peruse?
I’ve always really enjoyed the wear and repairs on the @indigo_proof feed. The work that Rain does is incredible, and I don’t know many other feeds where you get to see deep fades so many different brands. Otherwise, vintage feeds like @knickerbockersocialclub are really inspiring me these days. I’m very into what @Indigoferajeans does, and just their whole vibe in general. And of course, I’m always looking forward to the next Railcar drop!
8. A quick one about you. Other than the business what passions do you have in life? What flicks your switch and helps you relax?
Time to relax is minimal these days, unfortunately. But when I’ve got the time, I try to watch all the obscure 80 and 90s movies that I haven’t seen yet (and also all the classics over and over), usually with a beer in hand. And, I’ve got just about the craziest dog you’ll ever meet, so he takes a lot of my energy when I’m not working.
9. What do you consider to be the best thing about your business and why?
I make everything by hand, on my own, from start to finish. From cutting fabric to sewing on the buttons, it’s all done by me and my one single stitch machine. It makes each garment a bit unique and each a peice of me. Each shirt is my own work of art that someone can wear!
10. And last but not least...you’re going to be stranded on a desert island and you can take 1 outfit (4 items) with you and 1 choice of drink. What would they be and Why?
As far as pants goes, my Railcar Spikes X0001 are the craziest, most perfect fit I think I’ve had fin a pair of raw denim.
I’d take one of my own shirts! I really do love wearing it.
Let’s go with my Tellason Coverall Jacket for layering. It’s so comfortable, and useful. I mean, have you seen all the pockets on that thing!
Maybe most importantly, a trusty pair of boots. I live in my Red Wing Women’s Moc Toe already, so why take them off on the island?
As far a my desert island drink of choice? Bourbon. Maybe I’ll even find some water to makes ice cubes!
A Woodford Reserve would go down well, stuck on an island. Thank you very much for your time and answering the 10@10, if you don't already make sure you go follow @heypizano.