Hello people.

It’s Thursday...again...as usual...and...as usual...we have a '...Men Behind the Menswear' for you guys to sweat over! That is, if you're not sweating already with this "typical" English Summer ☀️

Speaking of "English", we have a bloke from the UK tonight who's a mate of the store AND of the blog (see his 'Denim Map' feature HERE) as Will answers the 10@10 tonight. Will's feed features Cabourn, Wings & LVC so we imagine the sweats will only intensify over the next 10/15 minutes of reading...

...so, sit back, relax, maybe put your head in the fridge, definitely crack open a cold one and enjoy the thoughts of Will as @rugged_style answers the @clobbercalm 10@10.

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NAME: Will aka @rugged_style
AGE: 30
LOCATION: Midlands, England
OCCUPATION: University Administration

1. So Why Instagram?

I’m a very visual person, so Instagram was great from day one. Combine that with the social communities created by those using the platform around menswear, lifestyle and design, and it’s all happening. I like that Instagram hasn’t gone the way of Facebook (yet) and remains relatively true to its purpose. It has a unique way of connecting people that are passionate about their pursuits that other platforms are lacking.

2. Why Denim, Boots, Workwear, Ruggedness?

I grew up fascinated with American culture, particularly clothing, design and style. I was always buying second hand Levis (when it wasn’t ‘cool’) and hunting for Bruce Springsteen records. I’ve also been a dedicated collector of WWII US uniforms and equipment for over 15 years. Around the time I started using Instagram, I began to see a lot of cross-over between those two interests, which had been relatively separate (for me) until my early-twenties. I began to understand how utilitarian and practical military clothing fed into the world of menswear, style and function. I always wore jeans, so denim seemed like a good direction to go in. From there I got into brands like Buzz Rickson, LVC and Red Wing.

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3. What are your thoughts on the rise in popularity of “Instafashion” and the community it is creating? 

As I mentioned above, the communities which have been created via instagram are definitely part of the allure for me. It allows people to connect with like-minded individuals who have a shared passion, creates new connections and collaborations. This was a lot more difficult pre-Instagram, so it acts as a great melting pot for connectivity.

4. Top 3 brands to shop and why?

Nigel Cabourn - I love the way that Nigel combines the details and function of vintage military garments with a contemporary fit and design. This absolutely encapsulates my style and view on menswear.

Levis Vintage Clothing - I’ve worn LVC for a number of years and they just ‘work’ for me. I always wore LVC as a kid and they represent my passion for American history and heritage.

Human Made - I’ve only discovered Human Made more recently and love that it fuses Nigo’s passion for vintage, classic design and knowledge of pop culture with a distinctly Japanese aesthetic. Super well made stuff which allows me to give a ‘nod’ to streetwear as well.

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5. Where’s your favorite place to shop these brands?

I’m a big online shopper but the Army Gym in Covent Garden is one of my favourite brick and mortar stores. In addition, I regularly use Liquor Store in Birmingham, which is doing a lot for heritage infused menswear in the Midlands. I’ve also got to give a nod to my pal Jojo at Rag Parade who has an insane stock of vintage, as well as some great ‘contemporary classics’.

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6. When did you decide to voice and share your love for your threads on social media?

I think I started using Instagram about 5 years ago? Initially it wasn’t all focused on clothing but it developed from there as I got to know more like-minded individuals.

7. What’s the secret behind your great images; Who takes them? When are they taken? How do you capture the magic your followers enjoy so much?

I’m not sure there is any ‘magic’ to any of my content! My wife often takes images of me which I use on my profile. For images of vintage and other content, I take these myself. I use my iPhone X for the most part, but occasionally use a DSLR.

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8. What feeds do you like to follow and check in on? Who should we check out?

Great question. My Instagram is a 50/50 split of dogs and clothes, but as the former isn’t relevant here, some of my favourite feeds are:
  • Nigel Cabourn
  • Raggedy Threads
  • Rag Parade
  • Brut Archives
  • All Blues Co
  • My pal nei.nor
  • Matt from Klaxon Howl
  • Concrete Matter in Amsterdam

    9. What tips would you give new starters on Instagram to help them get their feed off the ground, and successful?

    Just be yourself, post what you enjoy, make conversation with others and you’re good to go.

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    10. And Lucky Last, You’re going to be stranded on a desert island and you can take 1 outfit (4 items) Only and 1 x drink with you. What would they be? Who made them? And Why?

    These would be my desert island garms. Simply because they’re favourites, fit well and are super comfortable.

    • Nigel Cabourn Mainline Halftex smock (made in Japan)
    • LVC 1954 501ZXX selvedge denim jeans (worn from raw)
    • Converse ‘Originator’ olive drab WWII sneakers (Japan only release)
    • Human Made ‘Coffee’ t-shirt (loopwheel, made in Japan)
    • Makers Mark Kentucky Straight Bourbon Whiskey

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    Cheers Will, top man! With your love of dogs and clobber we hope that you're following our #clobberdog hashtag? If not, do that and thanks for taking the time out for this feature my friend...

    If anybody reading fancies taking a shot at the 10@10 then just fire me over an email at callum@clobbercalm.com. AND that's me out, take it easy guys and have a great weekend ✌️

    Peace and love 
    Cal @clobbercalm.cal