Naked & Famous are not a normal denim company and never will be. Instead of relying on celebrity endorsements and expensive ad campaigns, they devote all of their resources to sourcing the world’s best fabric and turning it into awesome jeans. No marketing, no washes, no pre-distressing, no nonsense. Just excellent denim at a reasonable price.
Naked & Famous are denim nerds. They use Japanese selvedge denim which is woven slowly and painstakingly on old shuttle looms. Why Japanese? Because they are the only people on earth who obsess as much about denim as Naked & Famous do. Japanese fabric has more character, higher quality and way more soul than modern mass produced denim, and as a result it ages and fades beautifully with wear and wash. They travel to Japan multiple times a year to find new fabrics, working with denim mills to develop crazy things like glow-in-the-dark denim, cashmere blends, raspberry scratch-n-sniff, reflective denim and rainbow fade denim.
All of their products are proudly cut, made and sewn in Canada. Always have been, always will be. Crazy, right? They told you they weren’t normal.
"When I think of Naked & Famous I usually think of very heavy denim, tremendous fades and a hardcore following of true blue bloods. Maybe it's the amazing quality, people like the best or just the sheer variety accompanied with a, more than, fair price-point. You're guaranteed excellent bang for your buck when shopping N&F. We of course had to have them here at CCSC." - @clobbercalm