Nudie Jeans is a Swedish denim brand founded in 2001 in Gothenburg. Sustainability, both environmental and social, is the essence of Nudie Jeans. The entire denim collection is made from 100% organic cotton, they are transparent about their production and encourage everyone to repair their jeans rather then throw them away (as do we!). Built on a cycle of wearing and repairing, Nudie Jeans have combined the raw denim lifestyle with clean and stylish design with fits like Lean Dean and Skinny Lin. Sharing the idea that jeans get better with age and allowing the fades to tell your story.